A part of my job as content strategist at the digital agency Comprend is to write articles and other editorial content for our website. I’ve selected my three favorites from this year.
This piece started out as a discussion on our forum for internal discussions – Yammer. A few of us discussed Swedish student Siri Andersson who started a very clever viral campaign to apply for a job which caused great pr for her (she would later be hired by our sister agency Springtime).
I started googling and reached out with a few questions to what I believed to be the world’s best and smartest job seeking campaigns. I was really happy to see that the answers started dropping in pretty quick. Fun article to write and hopefully to read as well!
I’ve wanted to write this articles for a long time but didn’t find the time and lust to do it. I’ve been interested in the power of history marketing since I read the book History Marketing by Alexander Schug (exists only in Swedish and German). Storytelling fits great with corporate history, but unfortunely too few companies spend enough time on this. In the article I’ve found some really creative examples that I hope can inspire others.
This November I had the chance to visit Sime HR Summit that was lead by my colleague Tommie Cau. The summit included speakers from Google, Evernote, King.com, Nespresso and Teracom Boxer Group among others, so the roster was impressive. It was a truly great experience, better than I’d expected. I learned a lot and the article turned out good as well, I think.